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Rugby News

The proven name for commentary and analysis on New Zealand’s national game for more than half a century


130,000 passionate readers (CMI Q3 20 - Q2 21)


Nationally distributed and enjoyed


Award-winning journalists and international correspondents

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Rugby News

10 issues (year)




The authority on our national game

Our target audience is passionate rugby people. They are the ones who buy the magazine, and we know they want to read what they cannot just get on the internet.


Our stable of writers includes the majority of the nation’s top scribes, whose wealth of experience shines through in their writing, giving us prime content when allied with images from Getty Images. The historical side of the game is not neglected through Collector’s Corner, looking at rugby memorabilia, and the popular regular features ‘Where are they now’ and ‘My Favourite Player’.


We see ourselves as the country’s best and most-established rugby magazine with key points of difference that appeal to true rugby fans. The game continues to grow, as does Rugby News.

An iconic brand that has stood the test of time

Our online audience continues to grow, too. We use Facebook and Instagram to provide fans with up-to-the-minute news in between print dates, while the Rugby News Weekly Newsletter (EDM) is sent out to 12,000+ strong database every Friday to highlight what to expect from the weekend ahead.

Rugby News is the complete guide for any rugby fan, young or old; armchair critic, sideline supporter, or experienced player.


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